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Direct marketing

direct

 One of the most claimed directions of modern marketing communications, as it ensures directions for each separately undertaken user of goods or services. Direct  marketing has the following advantages over other tools of marketing communications:

  • - the high quality of contact they ensure
  • - the absence of limitats in developing the most daring ideas concerning forms, places and time duration;
  • - the possibility of recipient to study rotation in the most convenient situation.
  • - the possibility of work with the narrowest target audiences appears after the forming of the data bases.
  • - straight influence on sales ensure the convenient tools of feedback in the rotation.
  • - the possibility of the precise estimation of the effectiveness of the carried out campaign is provided by data in a quantity of the responses.