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Promotion is a set of measures aimed at elimination of the brand on the market, consolidating its leading position and stimulating sales. This process is quite extensive in its scope and begins with the internal production process in the enterprises. In addition to the basic plan of promoting the brand through the basic channels of influence (ATL), there is BTL promotion: development of comprehensive measures directed at creation of a positive company image, increasing brand awareness. In this case, the agency has a wide experience in brand building projects within external environment of the organizations, which affect the consumer at the time of making purchase decisions, namely the development of loyalty programs, event management in the point of sale (POS), promotions, presentations, competitions etc.

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